• Latest
Miller Lite Teams With Blockchain Firm for Customer Engagement Game

Miller Lite Teams With Blockchain Firm for Customer Engagement Game

August 22, 2019
ygg sea surpasses 10,000 scholarships in just six months of launch

YGG SEA Surpasses 10,000 Scholarships in Just Six Months of Launch

May 6, 2022
mintable launches industry changing gas free minting service on ethereum

Mintable Launches Industry Changing Gas Free Minting Service on Ethereum

May 1, 2022
5 projects enabling smart contract development on bitcoin

5 Projects Enabling Smart Contract Development on Bitcoin

April 29, 2022
bitcoin atm installed in mexico's senate building

Bitcoin ATM installed in Mexico’s Senate Building

April 27, 2022
cross chain services play a crucial role in facilitating continued adoption of defi applications

Cross-Chain Services Play a Crucial Role in Facilitating Continued Adoption of DeFi Applications

April 26, 2022
justin sun launches usdd, integrating the blockchain world and the real world with the decentralized stablecoin

Justin Sun Launches USDD, Integrating the Blockchain World and the Real World with the Decentralized Stablecoin

April 25, 2022
nfts: the next musical revolution

NFTs: The Next Musical Revolution

April 24, 2022
things you should know before investing in nfts

Things You Should Know Before Investing in NFTs

April 24, 2022
what are wrapped tokens?

What Are Wrapped Tokens?

April 23, 2022
what is the future of ethereum (eth)?

What is the future of Ethereum (ETH)?

April 22, 2022
green gaming

Everything You Need to Know About Play-to-Earn on Algorand in 2022

April 21, 2022
$ape going bananas as rumors of upcoming land sale of bayc metaverse gather momentum

$APE Going Bananas As Rumors of Upcoming Land Sale of BAYC Metaverse Gather Momentum

April 21, 2022
  • Home
  • Coin Market Cap
  • Bitcoin
  • Ethereum
  • Ripple
  • Litecoin
  • Alt Coin
  • Business
  • Trading
  • Mining
CoinNewsDaily
  • Home
  • Coin Market Cap
  • Bitcoin
  • Ethereum
  • Ripple
  • Litecoin
  • Alt Coin
  • Business
  • Trading
  • Mining
No Result
View All Result
  • Home
  • Coin Market Cap
  • Bitcoin
  • Ethereum
  • Ripple
  • Litecoin
  • Alt Coin
  • Business
  • Trading
  • Mining
No Result
View All Result
CoinNewsDaily
No Result
View All Result
Home Business

Miller Lite Teams With Blockchain Firm for Customer Engagement Game

coinnewsdaily by coinnewsdaily
August 22, 2019
in Business
0
Miller Lite Teams With Blockchain Firm for Customer Engagement Game
190
SHARES
1.5k
VIEWS
Share on FacebookShare on Twitter

Related articles

ygg sea surpasses 10,000 scholarships in just six months of launch

YGG SEA Surpasses 10,000 Scholarships in Just Six Months of Launch

May 6, 2022
5 projects enabling smart contract development on bitcoin

5 Projects Enabling Smart Contract Development on Bitcoin

April 29, 2022

Miller Lite, the popular beer brand from U.S. brewer MillerCoors, has teamed up with a blockchain marketing company for the latest iteration of its “Know Your Beer” program.

For the ongoing campaign, launched July 1, Vatom Labs built what it calls a mobile”edutainment game,” called Great Taste Trivia, that served a 12-question quiz to cellphones, geo-targeting customers in over 230,000 bars and restaurants across the U.S.

Players answering all 12 questions correctly get to win a $5 prize that can be used to purchase Miller Lite. Ten thousand prizes will be paid out over PayPal in the campaign that runs until September.

Vatom Labs said Wednesday that the game was provided on its own platform that is built on blockchain tech. The game leverages NFTs (non-fungible tokens) to provide the quiz, social badges, rewards for social media sharing and to ensure that the $5 prize token “cannot be counterfeited.”

Using NFTs also allows Vatom to track game activations, engagements and engagement platform, and assign the reward based on that data.

Tyler Moebius, Co-founder and CEO of Vatom Labs, said:

“We have built a powerful brand activation platform that leverages a new blockchain enabled SmartMedia object that is highly-programmable and able to deliver real tangible value from the brand to the consumer– like $5 to their PayPal account—that remains a simple mobile experience.

Giving companies the ability to create “digital promotions and activation experiences” using blockchain is the “next major upgrade required to usher in the new era of brand innovation,” Moebius added.

Miller brewery image via Shutterstock

 

 

Credit: Source link

Tags: BusinessCryptoCrypto Business
Share76Tweet48
Previous Post

Palestinian Civilians Are Using Bitcoin More Than Terrorists

Next Post

Major Banks Back $7.4 Million Funding Round for Korean Blockchain Firm

coinnewsdaily

coinnewsdaily

CoinNewsDaily.com is an online Crypto Coin News Website that aims to provide latest trendy news from market and around the world.

Related Posts

ygg sea surpasses 10,000 scholarships in just six months of launch
Alt Coin

YGG SEA Surpasses 10,000 Scholarships in Just Six Months of Launch

May 6, 2022
5 projects enabling smart contract development on bitcoin
Alt Coin

5 Projects Enabling Smart Contract Development on Bitcoin

April 29, 2022
cross chain services play a crucial role in facilitating continued adoption of defi applications
Alt Coin

Cross-Chain Services Play a Crucial Role in Facilitating Continued Adoption of DeFi Applications

April 26, 2022
justin sun launches usdd, integrating the blockchain world and the real world with the decentralized stablecoin
Alt Coin

Justin Sun Launches USDD, Integrating the Blockchain World and the Real World with the Decentralized Stablecoin

April 25, 2022
what are wrapped tokens?
Bitcoin

What Are Wrapped Tokens?

April 23, 2022
what is the future of ethereum (eth)?
Alt Coin

What is the future of Ethereum (ETH)?

April 22, 2022
Load More
Next Post
South Korea’s Shinhan Bank Is Cracking Down Harder on Anonymous Crypto Users

Major Banks Back $7.4 Million Funding Round for Korean Blockchain Firm

Categories

  • Alt Coin
  • Bitcoin
  • Business
  • Ethereum
  • ICO
  • Litecoin
  • Mining
  • NFT
  • Ripple
  • Tech
  • Trading

What New here?

  • YGG SEA Surpasses 10,000 Scholarships in Just Six Months of Launch
  • Mintable Launches Industry Changing Gas Free Minting Service on Ethereum
  • 5 Projects Enabling Smart Contract Development on Bitcoin

Subscribe to Get More!

Loading
  • About Us
  • Contact Us
  • Privacy & Policy

© 2018-2021 CoinNewsDaily.com by CoinNewsDaily Inc. Crafted with Love by iFtiDev

No Result
View All Result
  • Home
  • Coin Market Cap
  • Bitcoin
  • Ethereum
  • Ripple
  • Litecoin
  • Alt Coin
  • Business
  • Trading
  • Mining

© 2018-2021 CoinNewsDaily.com by CoinNewsDaily Inc. Crafted with Love by iFtiDev

  • bitcoinBitcoin(BTC)$23,791.003.33%
  • ethereumEthereum(ETH)$1,643.644.83%
  • tetherTether(USDT)$1.00-0.09%
  • binancecoinBNB(BNB)$318.404.36%
  • rippleXRP(XRP)$0.4145571.26%
  • cardanoCardano(ADA)$0.3958823.65%
  • dogecoinDogecoin(DOGE)$0.0902562.99%
  • matic-networkPolygon(MATIC)$1.173.16%
  • solanaSolana(SOL)$26.329.97%
  • okbOKB(OKB)$39.732.54%
  • polkadotPolkadot(DOT)$6.624.20%
  • shiba-inuShiba Inu(SHIB)$0.0000122.57%
  • litecoinLitecoin(LTC)$96.719.33%
  • tronTRON(TRX)$0.0639581.45%
  • daiDai(DAI)$1.000.11%
  • cosmosCosmos Hub(ATOM)$13.865.98%
  • chainlinkChainlink(LINK)$7.403.37%
  • leo-tokenLEO Token(LEO)$3.68-2.30%
  • moneroMonero(XMR)$186.190.53%
  • ethereum-classicEthereum Classic(ETC)$22.604.51%
  • bitcoin-cashBitcoin Cash(BCH)$137.204.33%
  • stellarStellar(XLM)$0.0941241.69%
  • crypto-com-chainCronos(CRO)$0.0824651.61%
  • filecoinFilecoin(FIL)$5.485.01%
  • algorandAlgorand(ALGO)$0.2611362.23%
  • vechainVeChain(VET)$0.0245892.18%
  • internet-computerInternet Computer(ICP)$6.233.76%
  • aaveAave(AAVE)$88.065.25%
  • eosEOS(EOS)$1.112.25%
  • elrond-erd-2MultiversX(EGLD)$45.242.03%
  • theta-tokenTheta Network(THETA)$1.113.65%
  • tezosTezos(XTZ)$1.176.55%
  • paxos-standardPax Dollar(USDP)$0.99-0.40%
  • bitcoin-cash-svBitcoin SV(BSV)$44.352.11%
  • huobi-tokenHuobi(HT)$5.140.56%
  • havvenSynthetix Network(SNX)$2.471.00%
  • pancakeswap-tokenPancakeSwap(CAKE)$4.133.58%
  • iotaIOTA(MIOTA)$0.2406861.93%
  • dashDash(DASH)$57.6814.31%
  • zcashZcash(ZEC)$47.344.87%
  • makerMaker(MKR)$672.973.87%
  • neoNEO(NEO)$8.402.88%
  • zilliqaZilliqa(ZIL)$0.0295401.13%
  • basic-attention-tokenBasic Attention(BAT)$0.2749915.93%
  • compound-governance-tokenCompound(COMP)$55.860.73%
  • nemNEM(XEM)$0.0398643.53%
  • Elrond ERDElrond ERD(ERD)$0.0259290.00%
  • kusamaKusama(KSM)$37.032.40%
  • bitcoin-goldBitcoin Gold(BTG)$17.641.28%
  • qtumQtum(QTUM)$2.723.40%
  • wavesWaves(WAVES)$2.72-2.00%
  • sushiSushi(SUSHI)$1.365.46%
  • ftx-tokenFTX(FTT)$1.89-21.50%
  • yearn-financeyearn.finance(YFI)$7,746.264.51%
  • golemGolem(GLM)$0.2475830.93%
  • omisegoOMG Network(OMG)$1.534.77%
  • ontologyOntology(ONT)$0.2199672.79%
  • digibyteDigiByte(DGB)$0.0109843.47%
  • umaUMA(UMA)$2.111.56%
  • ethlendAave [OLD](LEND)$0.53-3.08%
  • UniswapUniswap(UNI)$2.4438.80%