The first NFT from Adidas Originals’ “Into the Metaverse” project created 11,391 Ether (ETH) on OpeanSea in its first weekend, generating a total of $43 million in value and worth over $43 million.
This collection, which is ranked second on OpeanSea based on trading volume, comes in after RTFKT’s Clone X and Takashi Murakami’s Takashi Murakami collection.
Adidas Originals collaborated with the Bored Ape Yacht Club, PUNKS Comic, and gmoney to create a digital asset, which was then made available for purchase on December 17th in quantities of 30,000 copies.
Up to this point, about 20,000 copies of the Phase 1 NFT have been sold.
According to the firm, $15.5 million was made during the Early Access mint, which had to be paused and restarted after several hours owing to technical issues with Mutant Ape Yacht Club not being able to mint. According to the company, $15.5 million was made during the Early Access mint.
Although this NFT is not a collector’s item, it is an access token that grants its holder exclusive access to virtual wearables in the Sandbox gaming metaverse until 2022, as well as the opportunity to redeem matching physical products beyond that date until 2022.
In the metaverse, challenging the impossible is the reality. On Friday we landed in the world of Web3 with one of the most widely-distributed NFT drops in history.
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— adidas Originals (@adidasoriginals) December 20, 2021
In addition, owners of the NFT were eligible to get a tangible copy of the PUNKS Comic Issue 2: X Marks the Drop, a graphic novel that featured all of the characters from the NFT collection.
The comic can also be purchased separately via PUNKS Comic’s OpenSea profile, which can be found here.
A part of the proceeds from the sale of PUNKS Comic’s OpenSea comic book was apparently returned to the PUNKS community treasury by the comic’s development team, Pixel Vault.
The success of Adidas’s exclusive NFT drop, which came after the company announced a relationship with cryptocurrency exchange Coinbase and displayed its own Sandbox land piece, has cemented the brand’s presence in the metaverse.
rival Nike has also increased its digital footprint by partnering with the virtual footwear and collectibles brand RTFKT, which is currently the most popular collection on the OpenSea platform, according to the time of publication.
