• Latest
Grayscale to Launch Pro-Bitcoin Ads ‘Drop Gold’ on Social Media, Linear TV

Grayscale to Launch Pro-Bitcoin Ads ‘Drop Gold’ on Social Media, Linear TV

July 26, 2019
ygg sea surpasses 10,000 scholarships in just six months of launch

YGG SEA Surpasses 10,000 Scholarships in Just Six Months of Launch

May 6, 2022
mintable launches industry changing gas free minting service on ethereum

Mintable Launches Industry Changing Gas Free Minting Service on Ethereum

May 1, 2022
5 projects enabling smart contract development on bitcoin

5 Projects Enabling Smart Contract Development on Bitcoin

April 29, 2022
bitcoin atm installed in mexico's senate building

Bitcoin ATM installed in Mexico’s Senate Building

April 27, 2022
cross chain services play a crucial role in facilitating continued adoption of defi applications

Cross-Chain Services Play a Crucial Role in Facilitating Continued Adoption of DeFi Applications

April 26, 2022
justin sun launches usdd, integrating the blockchain world and the real world with the decentralized stablecoin

Justin Sun Launches USDD, Integrating the Blockchain World and the Real World with the Decentralized Stablecoin

April 25, 2022
nfts: the next musical revolution

NFTs: The Next Musical Revolution

April 24, 2022
things you should know before investing in nfts

Things You Should Know Before Investing in NFTs

April 24, 2022
what are wrapped tokens?

What Are Wrapped Tokens?

April 23, 2022
what is the future of ethereum (eth)?

What is the future of Ethereum (ETH)?

April 22, 2022
green gaming

Everything You Need to Know About Play-to-Earn on Algorand in 2022

April 21, 2022
$ape going bananas as rumors of upcoming land sale of bayc metaverse gather momentum

$APE Going Bananas As Rumors of Upcoming Land Sale of BAYC Metaverse Gather Momentum

April 21, 2022
  • Home
  • Coin Market Cap
  • Bitcoin
  • Ethereum
  • Ripple
  • Litecoin
  • Alt Coin
  • Business
  • Trading
  • Mining
CoinNewsDaily
  • Home
  • Coin Market Cap
  • Bitcoin
  • Ethereum
  • Ripple
  • Litecoin
  • Alt Coin
  • Business
  • Trading
  • Mining
No Result
View All Result
  • Home
  • Coin Market Cap
  • Bitcoin
  • Ethereum
  • Ripple
  • Litecoin
  • Alt Coin
  • Business
  • Trading
  • Mining
No Result
View All Result
CoinNewsDaily
No Result
View All Result
Home Litecoin

Grayscale to Launch Pro-Bitcoin Ads ‘Drop Gold’ on Social Media, Linear TV

coinnewsdaily by coinnewsdaily
July 26, 2019
in Litecoin
0
Grayscale to Launch Pro-Bitcoin Ads ‘Drop Gold’ on Social Media, Linear TV
190
SHARES
1.5k
VIEWS
Share on FacebookShare on Twitter

Related articles

Bitcoin Will Overtake Gold’s MarketCap in 9 years, Says Bobby Lee |

Sell or hodl? How to prepare for the end of the bull run, Part 2

April 10, 2022
How to prepare for the end of the bull run, Part 1: Timing

How to prepare for the end of the bull run, Part 1: Timing

April 3, 2022

New York-based digital asset manager Grayscale Investments has introduced its pro-bitcoin (BTC) advertising initiative “Drop Gold” in a press release on May 1.

The Drop Gold campaign is based on the emergence of bitcoin as an alternative to gold investments. In particular, the advertising campaign is promoting bitcoin investment within Grayscale’s publicly traded Bitcoin Investment Trust (BIT), which started trading under the ticker GBTC back in 2015.

Grayscale’s pro-bitcoin advertisement includes a provocative commercial arguing that gold investors are living in the past. The commercial presents gold as an old-fashioned asset that weighs down investors’ portfolio, and contrasts it with bitcoin, the up-to-date digital world asset that is touted as being better in terms of speed, security and efficiency. The campaign also includes a branded website offering general information to educate investors about bitcoin.

According to the press release, Drop Gold ads are set to be run on social media and digital platforms, as well as on broadcast TV, targeting key demographics across major cities in the United States.

Barry Silbert, founder and CEO of Digital Currency Group and its subsidiary Grayscale Investments, outlined that there is a generational shift in the investment approach. According to Silbert, investments in gold will be reallocated to bitcoin as baby boomers start moving their wealth to a younger generation of investors.

He stated in the press release:

“The gold industry has done a fantastic job of marketing an overpriced metal, but Bitcoin has superior physical properties and market utility. I believe that Bitcoin will become the store-of-value for our digital age.”

Recently, American VC firm Blockchain Capital published a survey stating that 11% of the American population owns bitcoin.



Credit: Source link

Tags: Litecoin
Share76Tweet48
Previous Post

US SEC Gives Crypto Gaming Firm the Go-Ahead on ‘Quarters’ Token

Next Post

Safeway Shoppers Can Now Get Bitcoin Back as Change at 894 US Stores

coinnewsdaily

coinnewsdaily

CoinNewsDaily.com is an online Crypto Coin News Website that aims to provide latest trendy news from market and around the world.

Related Posts

Bitcoin Will Overtake Gold’s MarketCap in 9 years, Says Bobby Lee |
Bitcoin

Sell or hodl? How to prepare for the end of the bull run, Part 2

April 10, 2022
How to prepare for the end of the bull run, Part 1: Timing
Bitcoin

How to prepare for the end of the bull run, Part 1: Timing

April 3, 2022
Bull or bear market, creators are diving headfirst into crypto
Alt Coin

Bull or bear market, creators are diving headfirst into crypto

April 2, 2022
crypto listing and delisting announcements: week 9
Alt Coin

Crypto Listing and Delisting Announcements: Week 9

February 28, 2022
unstable markets how to invest in cryptocurrency
Alt Coin

How to invest in cryptocurrency when the market is uncertain, explained

December 21, 2021
be your own banker secrets
Alt Coin

Bitcoin and Crypto Wallet Hygiene 101

November 22, 2021
Load More
Next Post
Safeway Shoppers Can Now Get Bitcoin Back as Change at 894 US Stores

Safeway Shoppers Can Now Get Bitcoin Back as Change at 894 US Stores

Categories

  • Alt Coin
  • Bitcoin
  • Business
  • Ethereum
  • ICO
  • Litecoin
  • Mining
  • NFT
  • Ripple
  • Tech
  • Trading

What New here?

  • YGG SEA Surpasses 10,000 Scholarships in Just Six Months of Launch
  • Mintable Launches Industry Changing Gas Free Minting Service on Ethereum
  • 5 Projects Enabling Smart Contract Development on Bitcoin
  • About Us
  • Contact Us
  • Privacy & Policy

© 2018-2021 CoinNewsDaily.com by CoinNewsDaily Inc. Crafted with Love by iFtiDev

No Result
View All Result
  • Home
  • Coin Market Cap
  • Bitcoin
  • Ethereum
  • Ripple
  • Litecoin
  • Alt Coin
  • Business
  • Trading
  • Mining

© 2018-2021 CoinNewsDaily.com by CoinNewsDaily Inc. Crafted with Love by iFtiDev

  • bitcoinBitcoin(BTC)$28,392.002.08%
  • ethereumEthereum(ETH)$1,819.243.20%
  • tetherTether(USDT)$1.00-0.23%
  • binancecoinBNB(BNB)$327.440.73%
  • rippleXRP(XRP)$0.4393842.12%
  • cardanoCardano(ADA)$0.3690031.10%
  • dogecoinDogecoin(DOGE)$0.0770382.23%
  • matic-networkPolygon(MATIC)$1.151.82%
  • solanaSolana(SOL)$22.041.53%
  • polkadotPolkadot(DOT)$6.332.59%
  • litecoinLitecoin(LTC)$95.868.73%
  • shiba-inuShiba Inu(SHIB)$0.0000110.73%
  • tronTRON(TRX)$0.0655564.95%
  • daiDai(DAI)$1.00-0.09%
  • chainlinkChainlink(LINK)$7.533.48%
  • cosmosCosmos Hub(ATOM)$11.59-1.58%
  • leo-tokenLEO Token(LEO)$3.390.33%
  • moneroMonero(XMR)$162.506.15%
  • ethereum-classicEthereum Classic(ETC)$20.790.77%
  • okbOKB(OKB)$44.85-1.38%
  • bitcoin-cashBitcoin Cash(BCH)$129.381.24%
  • filecoinFilecoin(FIL)$6.003.87%
  • stellarStellar(XLM)$0.0920930.10%
  • crypto-com-chainCronos(CRO)$0.0701721.04%
  • vechainVeChain(VET)$0.0236011.20%
  • algorandAlgorand(ALGO)$0.2183860.93%
  • internet-computerInternet Computer(ICP)$5.201.14%
  • eosEOS(EOS)$1.162.26%
  • elrond-erd-2MultiversX(EGLD)$44.343.15%
  • aaveAave(AAVE)$76.80-0.49%
  • tezosTezos(XTZ)$1.161.85%
  • theta-tokenTheta Network(THETA)$1.041.82%
  • neoNEO(NEO)$13.137.52%
  • havvenSynthetix Network(SNX)$2.71-1.12%
  • paxos-standardPax Dollar(USDP)$1.00-0.35%
  • dashDash(DASH)$64.7011.80%
  • bitcoin-cash-svBitcoin SV(BSV)$37.362.88%
  • pancakeswap-tokenPancakeSwap(CAKE)$3.75-0.31%
  • makerMaker(MKR)$712.853.73%
  • iotaIOTA(MIOTA)$0.2156031.64%
  • huobi-tokenHuobi(HT)$3.50-5.56%
  • zilliqaZilliqa(ZIL)$0.0282381.42%
  • zcashZcash(ZEC)$37.456.47%
  • basic-attention-tokenBasic Attention(BAT)$0.2501113.50%
  • nemNEM(XEM)$0.0404783.04%
  • Elrond ERDElrond ERD(ERD)$0.0259290.00%
  • qtumQtum(QTUM)$3.333.65%
  • kusamaKusama(KSM)$34.662.07%
  • compound-governance-tokenCompound(COMP)$44.431.30%
  • bitcoin-goldBitcoin Gold(BTG)$17.143.77%
  • yearn-financeyearn.finance(YFI)$8,679.281.05%
  • omisegoOMG Network(OMG)$1.883.96%
  • ftx-tokenFTX(FTT)$1.89-21.50%
  • golemGolem(GLM)$0.2441760.86%
  • wavesWaves(WAVES)$2.24-1.09%
  • ontologyOntology(ONT)$0.2343883.67%
  • sushiSushi(SUSHI)$1.07-0.62%
  • digibyteDigiByte(DGB)$0.0098282.98%
  • umaUMA(UMA)$2.100.33%
  • ethlendAave [OLD](LEND)$0.53-3.08%
  • UniswapUniswap(UNI)$2.4438.80%